New Holiday Products

My favorite thing about my job is talking to you–our beloved customers. Whether it’s to hear of something we did with awesome greatness or about a problem where our “human-ness” got in the way, speaking to you allows me to learn more how Challah Connection can secure that special place in your heart called “online home.”

My second favorite job activity is finding new products for you. I have been having ALOT OF FUN lately! I’ve scoured the food shows, gift shows and every possible place to find you gifts that you want to share with friends and family–or for yourself! My travels have produced some exciting new kosher gifts, such as the NYC Food Tour Tower, Happy Hanukkah Chocolate Gift Box and Blissful Brownie Gift Box (we are happily working our way through the sample box sent to our office–these are GOOD). As for Jewish and Judaica gifts, we have some gorgeous new menorahs, dreidels and decorations from Emily Rosenfeld, Gary Rosenthal, Tamara Baskin and some terrific Israeli artists. We have also found a really impressive new artist, Murray Eisner, who has taken a pop art approach and applied it to some of our favorite food icons. His prints make stunning additions to your homes and offices. Finally, for all of the baseball lovers out there (and there are alot of you!), we have teamed up with Steiner Sports to offer you Ballparks of the MLB and a baseball commemorating Derek Jeter’s 3000th hit.

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Rosh Hashana Order Deadlines & Shipping Methods


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Jewish Week makes Challah Connection’s Rainbow Cookie Kerfuffle National News

jewish week pressIn an article posted on July 6, 2015, The Jewish Weekcovered Challah Connection’s newsworthy kerfuffle regarding kosher rainbow cookies and same-sex marriage laws. We’re particularly proud of the article’s subtitle: “Challah Connection owner Jane Moritz stands by decision to link cookies and SCOTUS decision despite backlash.” Read the whole article here.

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Challah Connection’s “Kosher Cookie Clash” Featured on The Forward

theforward pressIn an article posted on July 16, 2015, Jewish news site talked about our Rainbow Cookie Kerfuffle. “You might have read about the not-so-sweet situation: Soon after the Supreme Court announced its Obergefell v. Hodges decision, codifying the right of LGBT Americans to marry across the country, Moritz placed a picture of kosher rainbow cookies on the homepage of her company website, along with the line, ‘Never have these treasured cookies had such meaning.’ And that’s when the hate mail and angry social-media postings began to arrive.” Read all about it here.



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Meditations on the New Year–5776

JaneChaibraceletI had dinner last night with someone who quoted a beautiful Irish saying:

“Humans aren’t meant to live long but are meant to live happy.”

And, I recently read an article comparing the view of work and vacation between Americans and Europeans:

For the most part, when Americans meet each other, they will typically ask what they do for a living vs Europeans who ask where they are going on their next vacation.

Both of these have left a real impression on me and with Rosh Hashana, the Jewish New Year coming soon, they are fueling my “new year thinking.”

I have already started sorting out this past year, thinking about what I could have done better, where I could have used more love and patience and how I want to improve myself for the coming year.

For this upcoming year, 5776, happiness, joy and fun are going to be priorities for me. Who knows how long we are here so why not enjoy the things we love to do with the people we love?

So, let’s get started sorting out last year and planning for this coming year, 5776. There is a wonderful quote from the poet Mary Oliver that feels perfect right now:

“Tell me, what is it you plan to do with your one wild and precious life?”

I’m sure Mary would be fine with you changing life to year, if you’d like. Happy New Year, L’Shana Tova to you and your family!

Jane Moritz, Chief Maven Officer, Challah Connection

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Challah Connection’s Fabulous Rugelach featured on

Click below to read more about delicious rugelach, both dairy-based and parve. Ours use butter – as do most of the most moist and delicious rugelach recipes. Thanks,, for including us in the debate!jns feature image

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Connecticut Magazine calls us “The Amazon of the Jewish Gift Basket world”

Have you seen this coverage in Connecticut Magazine? We love how the author thinks of Challah Connection! Click below to read the whole article. Enjoy!CT Mag Press

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The Big Rainbow Cookie Kerfuffle

Last week the Supreme Court of the United States legalized same-sex marriage – or “marriage,” as it can now be known. Brands large and small were quick to show their support for this decision (see an interesting article on that here), with reportedly 3.6 million tweets created using the hashtag #lovewins after Friday’s announcement.

rainbow cookies Here at Challah Connection, we were quieter about the big legal news. We simply put this image on our website’s home page, featuring our beloved Rainbow Cookies and stating that their colors had new meaning after the Supreme Court decision.

Here’s another famous cookie making a similar statement:

rainbow cookies grahamsHoney Maid graham crackers stated that “wholesome has always been at the core of our products” and that it recognizes, “while the makeup and the day-to-day lives of families have evolved, those wholesome family connections remain the same.” Nice sentiment, zero out lash.

Not so for our rainbow cookie statement. We were a bit taken aback by what transpired. If you didn’t hear about it already, you can see this response online.rainbow cookie kerfuffle

The website wrote about the displeasure of some of our kosher consumers concerning our “endorsement and support of a lifestyle and activity that is unequivocally condemned and forbidden by Jewish Law.”

I was quoted as responding to criticism of our “stance” on these delicious treats by saying Challah Connection will “stand firm in the Jewish values that implore upon us to show compassion and kindness to all beings”. And that, my friends, IS where I stand!

We believe in freedom. We believe in love, and compassion – for all people, of every faith, everywhere. We are here to help all people gain more access to wonderful items that have sprung from our Jewish faith. Our customers include Jews and non-Jews alike,  and that’s one of the things we love about Challah Connection. We are a conduit to Jewish customs, cultural practices, and of course specialty Jewish foods. But anyone can enjoy the special items we sell, regardless of their religious belief. Do you have to be a devout Jew to enjoy a delicious rainbow cookie? To send some rainbow cookies as part of a shiva basket? Certainly not.

This is a big kerfuffle over a cookie. A fabulously delicious cookie. A cookie which is kosher – just like all of the other products at Challah Connection, which are kosher. If we want to have a big Jewish-style debate about rainbow cookies, let’s have it about where their stripes originated, or whether they are more delicious than rugelah. Not about what they mean, or could mean, to people symbolically. Because that is up to each individual person to decipher.

We do not pass judgement on anyone’s lifestyle. We are here because we love our religion, and the many values it teaches: education, compassion, and even questioning our own beliefs among them. No one movement, group or sect “owns” Judaism, it belongs to us all and holds a unique place in history as one of the world’s oldest religions.

It is not up to us to determine what moves people’s spirit, nor judge the direction in which it moves them. But if they are seeking things Jewish – whether that’s rainbow cookies, Sabbath candle sticks, or a mezzuzah to consecrate their new Jewish home – we want to help them connect because Jewish traditions are worth sharing.

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Jewish Housewarming Gifts: About Mezuzahs (Mezuzot)

Why a Mezuzah is a Great Housewarming Gift

One of the ways you can identify a Jewish home is by the mezuzah that marks the door frame. The word “mezuzah” is Hebrew for “doorpost,” and the plural form of the word mezuzah is “mezuzot.” The torah instructs Jews to “write these commandments on the doorpost of your home,” which is why people place a mezuzah on their doorposts.

What is a Mezuzah?

It’s a long narrow case that contains a scroll with the Shema prayer inscribed on it – the holiest Jewish prayer.

There are many kinds of mezuzot, some more traditional, some contemporary, all crafted to contain this special scroll. Sometimes a mezuzah will have the word “Shalom” on the outside, or some are decorated with Jewish symbols.

Jewish housewarming giftThis gorgeous pewter mezuzah, with the shin in the form of an olive branch, embraces peace – in the home, in the heart, in the world. It comes with contrasting brass screws and paper scrolls, is for use indoors or out and measures approx. 4.5″x1″.  It’s also Handmade in the USA. $44.99 – Send One Now

Not only do people put mezuzahs on their outer doorposts, but sometimes also on their interior ones. So anyone who follows this Jewish tradition who’s buying a new home will appreciate a mezuzah as a housewarming gift.

mezuzah as housewarming giftThis mezuzah is so pretty, it would be appreciated in any doorway. It is made by hand painting, followed by a variety of materials meticulously arranged inside the delicately cut stainless steel frame. $127.99 – Send One Now

Even if they have one mezuzah already, there are plenty of doorways in every home! That’s why we think a mezuzah is a wonderful Jewish housewarming gift. See more ideas for housewarming gifts here.

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Video: Shiva, the 7 Day Jewish Mourning Period

Death is part of our journey. The more we can accept that, the more free we will be to live our lives to the fullest. Here is some helpful information about Shiva, the 7 Day Jewish mourning period. May we all live to be 104, but if not, there are things we need to know…

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