Norwalk, CT, March 1, 2016 – When a show representative for the new Broadway production of Fiddler on the Roof, began searching for props she wanted to find just the right challah to be used on. The challah, a traditional braided bread, would symbolize the union of Jewish tradition and family which are such strong themes of the show. She did a quick Google search for “challah delivery” to find just the right vendor to deliver this old world baked good to Broadway night after night, and discovered Challah Connection. Based in Norwalk, CT, the company specializes in traditional Jewish foods and gifts. Challah Connection was named “Official Nosh Partner,” delivering 16 kosher challahs weekly as well as providing additional noshes for unique occasions.
“Challah Connection is about connecting people to Old World Jewish foods like challah, babka, rugelach and so much more,” says company owner Jane Moritz. “We are thrilled to be a part of this production of Fiddler on the Roof, with our signature challahs being used on stage in every production!”
“The producers of Fiddler on the Roof are thrilled to be partnering with Challah Connection. We’ve been drooling for some delicious and homemade tasting challahs over at The Broadway Theatre and are happy that our on-stage Fiddler family led by five-time Tony Award nominee Danny Burstein as Tevye and Tony nominee Jessica Hecht as Golde, will get to enjoy the bread 8 times a week.”
Challah Connection was launched in 2002 as a challah delivery service, helping people in and around Fairfield County, CT get weekly deliveries of this ritual bread that was, at the time, hard to find. The company expanded into offering the highest quality kosher gift baskets brimming with favorite Jewish foods. “We put thought and meaning into our baskets. Our offerings soon included acclaimed babka loaves swirled with chocolate and cinnamon, comforting rugelach from Eastern European recipes, and gift baskets with dried fruits, nuts and specialty candies,” says Moritz.
To celebrate the Fiddler connection, the company has created a new website page http://www.challahconnection.com/fiddler-gifts/ featuring new product offerings like “Tevye’s Traditions” and “Golde’s Bakery Gems.” They’re filled with classic kosher bakery goods: challah (just like the one now on stage), rich chocolatey babka, Eastern European rugelach pastries, and black and white cookies.