Archive for In The News

Jewish Week makes Challah Connection’s Rainbow Cookie Kerfuffle National News

jewish week pressIn an article posted on July 6, 2015, The Jewish Weekcovered Challah Connection’s newsworthy kerfuffle regarding kosher rainbow cookies and same-sex marriage laws. We’re particularly proud of the article’s subtitle: “Challah Connection owner Jane Moritz stands by decision to link cookies and SCOTUS decision despite backlash.” Read the whole article here.

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Challah Connection’s Fabulous Rugelach featured on JNS.org

Click below to read more about delicious rugelach, both dairy-based and parve. Ours use butter – as do most of the most moist and delicious rugelach recipes. Thanks, JNS.org, for including us in the debate!jns feature image

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Connecticut Magazine calls us “The Amazon of the Jewish Gift Basket world”

Have you seen this coverage in Connecticut Magazine? We love how the author thinks of Challah Connection! Click below to read the whole article. Enjoy!CT Mag Press

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NY Times: “For Some, ‘Kosher Equals Pure”

Yesterday’s Dining section of the New York Times featured a story called “For Some, ‘Kosher’ Equals Pure.” I was certainly intrigued with this since as the owner of a kosher gift company, this is my domain–it almost felt like the story had been written with me in mind!

The first interesting aspect of the story was the dominant picture of 2 Muslim women shopping at Pomegranate, the fabulous kosher market in Brooklyn (I use the store as my own kosher food show). This was thrilling to me since we also have been embracing the Muslim market. Why not? Kosher and halal are not far apart.

The gist of the story is that since the 1990s when the Oreo became kosher and Con Agra bought Hebrew National hot dogs, the kosher food market has been increasing exponentially. According to the article, 40% of food sold in grocery stores has a kosher imprint. Further, in this $17 billion market, only 15% of buyers are buying for religious reasons. So, who is buying all of this kosher food? Everyone–Jews and non Jews. They aren’t just buying kosher chicken, they are buying all sorts of foods and beverages. And why are they buying kosher? Quality.

We have definitely seen this in action here at Challah Connection and Kosher Gift Box: about 50% of our sales are from non-Jewish people. While many of our non-Jewish customers are buying for their Jewish friends and colleagues, many of them love our “Jewish” food and like that it’s kosher. I have heard from our customers what the Times stated: many feel that kosher is of a higher quality.

Personally, I am not alway so sure about this, particularly regarding pareve (non dairy) items. I understand the need that some have for pareve, but you can’t convince me that the hydrogenated oil or soy bean oil that is used instead of butter can be good for you. I’m with Julia Child: butter is better.

Just today, I received an email from a happy customer who said “I’m not Jewish but I LOVE all this food and traditions!!! I’m trying to learn about other traditional foods and you guys do a great job with the recipes and all.”

If she’s happy, I’m happy.

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