Archive for In The News

Jewish Week makes Challah Connection’s Rainbow Cookie Kerfuffle National News

jewish week pressIn an article posted on July 6, 2015, The Jewish Weekcovered Challah Connection’s newsworthy kerfuffle regarding kosher rainbow cookies and same-sex marriage laws. We’re particularly proud of the article’s subtitle: “Challah Connection owner Jane Moritz stands by decision to link cookies and SCOTUS decision despite backlash.” Read the whole article here.

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Challah Connection’s Fabulous Rugelach featured on

Click below to read more about delicious rugelach, both dairy-based and parve. Ours use butter – as do most of the most moist and delicious rugelach recipes. Thanks,, for including us in the debate!jns feature image

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Connecticut Magazine calls us “The Amazon of the Jewish Gift Basket world”

Have you seen this coverage in Connecticut Magazine? We love how the author thinks of Challah Connection! Click below to read the whole article. Enjoy!CT Mag Press

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Video: Shiva, the 7 Day Jewish Mourning Period

Death is part of our journey. The more we can accept that, the more free we will be to live our lives to the fullest. Here is some helpful information about Shiva, the 7 Day Jewish mourning period. May we all live to be 104, but if not, there are things we need to know…

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“The Amazon of Jewish Food”

Connecticut Magazine recently ran an article about Challah Connection, calling in the “Amazon of Jewish Food.” Did you know that the river of our Jewish tradition gift baskets runs that wide and long? Well, it does, and we have only our customers to thank. You have asked and inspired us and for that we thank you. Please enjoy the article below or click to read it here along with the pictures.:

Connecticut Company is the of Jewish Food

September 25, 2014

Last night, Rosh Hashanah, the Jewish New Year, began and as Jews across the country celebrated with family and friends, many enjoyed traditional Rosh Hashanah delicacies purchased from Challah Connection, the of the Jewish food- and gift-basket world.

Owned by Jane Moritz of Westport, the Norwalk-based company distributes fresh and savory Jewish foods and beverages straight to customer’s doors in Connecticut and way beyond. It’s been featured in the New York Times, the Jewish pop culture website and elsewhere.

“We ship nationwide,” says Moritz, adding that the recipients of many of their gifts are found in urban pockets such as the Tri-State area, Florida, Los Angeles and Chicago.

Moritz, whose background is in baking and advertising, purchased the company about 12 years ago from a fellow Westport resident who had started it. At that point it only had one product, challah (an egg-rich traditional Jewish bread), and limited customers. Moritz felt she could use her background in marketing to help the company grow. She soon expanded the company’s product line, figuring that if people wanted challah, they’d probably want other Jewish baked goods like babke and rugelach. The concept was sound, but the results did not pay dividends at first.

For a few months, the business plodded along, then the New York Times took notice of what she was doing and the company was featured in the paper for the first time. After that, business started booming.

Today, in addition to its flagship product, challah, the company offers a variety of baked goods, kosher foods and Judaica items. This time of year many offerings are specifically popular for the High Holy Days, including the The Shana Tova (Happy New Year) Wine Duo, a package of two bottles of wine (one pomegranate wine and one passion fruit wine) made at the Morad Winery, located at the foot of Israel’s Carmel mountains.

Rosh Hashanah has a variety of foods associated with it as does the approaching holiday Yom Kippur, which begins at sundown on Friday, Oct. 3, and will end at sundown Saturday, Oct. 4. During Yom Kippur, observant Jews fast from sundown to sundown. Each end of the fast is anchored by a meal generally associated with specific dishes.

“The meal next Friday night is going to be your traditional Jewish meal, there’s going to be round challah and brisket and so on,” explains Moritz. “Because from sundown on Friday to sundown on Saturday you don’t eat, to break the fast typically people eat fish or dairy food, because you don’t want to shock the system with a heavy meat meal. So that’s where lox and bagels play a huge role.”

Oftentimes these “break fast” meals are casual and served buffet style. With that in mind Challah Connection offers a bagel and lox basket for the holiday that feeds 4-6 people. According to the Challah Connection website, it features:

a full half pound of Blue Hill Bay smoked salmon, six tasty and chewy (the way they should be!) toasting bagels, cream cheese, cinnamon rugelach, coffee for a full pot, red checkered napkin for wiping the shmear off the punim (wiping the cream cheese off of the face).

Moritz says many customers send gift baskets to family members who live far away, whether it’s a parent who has retired to Florida, or a child who is away at college. In addition, many of her customers are not Jewish but are purchasing holiday gift baskets for Jewish friends or coworkers.

Ultimately, Moritz believes her company’s success is due to its authenticity and undeniable connection to Jewish roots.

“What we do is very unique, maybe there’s a couple of other smaller companies that do what we do, but basically other than us there’s just the non-Jewish-oriented gift basket companies; you can go to them and buy a fruit basket, but we are all about Jewish traditions,” she says. “We are all about taking these beautiful traditions and simple food traditions and spinning them into products that people love. We touch people’s hearts. I would say, we’re reflecting their own Judaism, their own culture, their traditions, and they just love it.”

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Not The Same Old Hagaddah

Shocking news on the hagaddah front–have you heard? Maxwell House is “modernizing” their hagaddah–the seder staple at many a home. One change is gender neutralizing. For example, the Four Sons are now going to be Four Children (a little weird in my opinion). But there are other changes too, including the Starbucks coupons (just kidding). You can read it all here at The Jewish Week. Better start brushing up on the four questions. This year one of them will be about the best way to brew your coffee!!

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NY Times: “For Some, ‘Kosher Equals Pure”

Yesterday’s Dining section of the New York Times featured a story called “For Some, ‘Kosher’ Equals Pure.” I was certainly intrigued with this since as the owner of a kosher gift company, this is my domain–it almost felt like the story had been written with me in mind!

The first interesting aspect of the story was the dominant picture of 2 Muslim women shopping at Pomegranate, the fabulous kosher market in Brooklyn (I use the store as my own kosher food show). This was thrilling to me since we also have been embracing the Muslim market. Why not? Kosher and halal are not far apart.

The gist of the story is that since the 1990s when the Oreo became kosher and Con Agra bought Hebrew National hot dogs, the kosher food market has been increasing exponentially. According to the article, 40% of food sold in grocery stores has a kosher imprint. Further, in this $17 billion market, only 15% of buyers are buying for religious reasons. So, who is buying all of this kosher food? Everyone–Jews and non Jews. They aren’t just buying kosher chicken, they are buying all sorts of foods and beverages. And why are they buying kosher? Quality.

We have definitely seen this in action here at Challah Connection and Kosher Gift Box: about 50% of our sales are from non-Jewish people. While many of our non-Jewish customers are buying for their Jewish friends and colleagues, many of them love our “Jewish” food and like that it’s kosher. I have heard from our customers what the Times stated: many feel that kosher is of a higher quality.

Personally, I am not alway so sure about this, particularly regarding pareve (non dairy) items. I understand the need that some have for pareve, but you can’t convince me that the hydrogenated oil or soy bean oil that is used instead of butter can be good for you. I’m with Julia Child: butter is better.

Just today, I received an email from a happy customer who said “I’m not Jewish but I LOVE all this food and traditions!!! I’m trying to learn about other traditional foods and you guys do a great job with the recipes and all.”

If she’s happy, I’m happy.

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