Challah Connection and Halloween Cookies

This afternoon, we emailed all of our customers letting them know that we have Halloween Black and Orange cookies. You would think that we were advertising illegal drugs to minors! Within minutes I received several angry emails. Here is a taste of a few of them:
– “Challah Connection supporting Halloween?”
-“Why does the challah connection sell Holloween stuff. Please unsubscribe me from your email list.”
-“Halloween is not exactly a Jewish holiday. This really is inappropriate.”
-“I must confess, I’m not sure which Jewish occasion Halloween is. Please unsubscribe me from your email list as soon as possible.”
-“kind of weird, no?”

As a business owner–one who has sweated over growing this business for 8 years–you NEVER want to see a customer get angry over something you’ve done. Unsubscribing to our email list is even worse, feeling like the ultimate act of abandonment. To those I offended, I deeply apologize and I hope you’ll reconsider unsubscribing.

To answer the question of “why do we support Halloween?” Simply, because it is an occasion to apply our mission: to help our customers share holiday traditions with delicious Jewish inspired goodies. It’s really that simple. We build community through our kosher food gifts.

Interestingly, the Halloween cookies were baked in response to several customers who called and asked for them. Our experience with requests like this is that they represent a broader interest in a product. We felt that the black and orange cookie idea was a great one as it is a spin on the traditional, Jewish black and whites.

Again, we deeply apologize to those of you who are offended by these cookies. It was not our intention to upset or offend. Rather, it was our can-do attitude that quickly pulled together the product and made them available.

We hope you will reconsider our actions and see us as the ambitious mensches that we are.

1 Comment »

  1. Barbara W. Rozenfeld Said,

    October 27, 2010 @ 2:56 pm

    Dear Jane & Everyone at the Challah Connection,
    I would like all your customers to know that I am one of the individuals that requested the black & orange coookies. I had wanted to send my son a seasonal treat for midterms and thought that orange and black would be appropriate. As a traditional, conservative Jewish-American, I was brought up with the notion that Halloween was off limits for Jews. However, in the 1950’s anyone not fortunate enough to attend a Jewish day school, attended public school. From early on we became aquainted with many holidays, none of which were Jewish. Parents didn’t complain to the school’s that we were taught Christmas carols, even though, when I “accidently” hummed one at home, I had my mouth washed out with soap and water; I even remember dancing around the “May” pole, which I had no idea, until recently, what that represented. Even though our after-school, Hebrew school’s were supportive of our feelings, about not celebrating other holidays, this is no longer a priority for most Jewish American’s. Today, in the public schools, our children learn about and celebrate the holiday’s of almost every race & religion; along with Christmas carols, there are now celebrations of Chanukah, Kwanza, etc. Is it Kosher for our Rabbi to dress up as Captain Kirk, and the Cantor as Spock on Purim ??? It wouldn’t have been okay when I was growing up.
    Our priorities should be focused on Israel, no matter which side you’re on, on Jewish learning and Mitzvot; especially like carrying on our religious and cultural heritage by baking and cooking scrumptious Jewish foods and sharing them with all those who are hungry.
    Halloween may have been one thing in Medieval times, but now it’s about darling little ballerina’s, Transformers, Batman & Wonder Woman. It has become an Autumn celebration, like Sukkot, it’s harvest time, it’s a time for Thanksgiving, it’s about apples, pumpkins, gourds and brightly colored leaves and it gives us something to look forward to until Chanukah. Halloween is even celebrated in Israel by some, Orthodox rabbi’s have ordained women “Rabba’s, we have found lost tribes, girl’s now become Bat Mitzvah’s, it’s not all about men anymore. We have feminist seders and study the “Women” of the Bible; the stereotype of witches being ugly has now become politically incorrect and we have learned that many intelligent and caring women were burned alive for being healers, midwifes, counselor’s, etc. and some of them were Jews.
    As Jews we are intelligent, educated, opinionated, argumentative and sometimes, downright aggressive, even if we are protecting our homeland.
    In America, Jews have conformed and assimilated, whether for better or worse.
    In the 1950’s, Jews did not do anything that might be deemed Christian or Pagan and yet in the 50’s, no one spoke of the Holocaust either; Jews were ashamed to discuss the numbers on their arms and now we try to learn from history and “remember”.
    Without going on any further about culture, politic’s, assimilation, etc. I think we can all agree to disagree and that’s what living in America and in Israel as well as other democratic societies is all about.
    I apologize for creating a tsimmes and tsures for some. The fact of the matter is, that Jane’s baked goods are “delicious and Kosher,” whether they are Black & Whites, Blue & Whites, Pink & Whites, Red & Blue and Whites or Black and Orange. I am sorry if anyone was offended by my asking Jane to bake some “Halloween” cookies. I’m sure that everyone in my son’s dorm suite will gobble them up and ask about their origin, no matter what race, religion or culture they might identify with; and that can only be a good thing !
    Baila Esther

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