Archive for July, 2009

Rosh Hashanah is sooner than you think!

Rosh Hashanah begins on Friday, September 18. And starting in late June, we threw ourselves into Rosh Hashanah planning! The end result you’ll see is a gorgeous selection of Jewish New Year gift baskets on our Challah Connection website – beautiful photos and detailed descriptions of gift baskets with a variety of items and at various price points. But did you ever wonder how we get to that end result?

It doesn’t happen overnight! Here are just some of the steps we go through:

• Brainstorm new Rosh Hashanah gift basket ideas, often with one major component as the “featured item”

• Attend the New York Fancy Food and Confectioners Show, walking for miles and evaluating a host of new products – tasting, rating packaging and product size, and reviewing kosher certifications

• Seek out other new products from magazine and online articles

• Contact manufacturers, request samples, and nosh!

• Assemble items in all sorts of configurations to determine the best mix of products in any Rosh Hashanah gift

• Work on finding the right mix of products, quantities, and costs to give you, our loyal customers, the best value possible

• Pore over basket catalogs until we find the ideal basket to hold the items we like

• Schedule appointments with our team of photographers and food stylists so we can get the best photos of our new offerings

• Write the descriptions for our new products, making sure to accurately represent the delicious items included in all of our kosher gift baskets

• Process all of this data in the necessary formats to get the product information, photos, and descriptions uploaded onto our website so you, our friends, can find the perfect Rosh Hashanah gifts!

you can see, it’s a lot to get through and takes more than a few days to get our Rosh Hashanah gift department up and running! And since so many of you become friends and customers for life, we want to continually offer you new and exciting products. We try to always keep your favorites, but want you to have the opportunity to try new things and be excited by finding the perfect Jewish New Year gift for each of your loved ones. And finding new things for you is one of the best parts of our job!

that we have finalized what our new offerings, we have a photo shoot scheduled for next week and hope to have all of our new products on the Challah Connection website shortly. Check back often – we’re always adding wonderful new things for you! And don’t hesitate to tell us if there are specific things you’re looking for that we don’t currently have. We’ll do our best to get it for you! In the meantime, we hope you are having a wonderful summer and are looking forward to celebrating Rosh Hashanah with you and wishing you all a L’Shana Tova!

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