Have you ever had that dream? You know, the one where you’re a kid in a candy store and you’re filling up a huge bag full of your favorite candies? Hmm, maybe it was just my post-Willy Wonka dream. I think it was the inspiration behind Challah Connection’s Do it Yourself Basket . With this basket, you get to choose what you want to put in it. It’s all the same kosher yumminess you’ve come to know from our gift baskets, but you’re the design team. You know Aunt Rachel dies for blue and white cookies but rugelach…not so much? Pile on the blue and white! Or that Mom is a chocoholic but could take or leave raisins? Chocolate, we’ve got. Lots and lots of chocolate.
Not to pat myself on the back, but it’s really a brilliant idea. It’s not as crass as sending cash and a lot more tangible than a gift card. Recently I saw the Do it Yourself Basket really go to work for an interfaith couple friend. George recently called me, in a bit of a dither. George is not Jewish but his wife Leah is, and this year, after 17 years of marriage, George wanted to surprise her with a plethora of Jewish treats. Sad to say (correction: George was sad to say), he didn’t really know which ones were her favorites, and he wanted it to be exactly perfect.
“George,” I said. “My advice is to give the woman what everyone woman wants.”
“Jane,” he said. “I think you should just forget about Johnny Depp and stick to kosher gift baskets.”
“No, no,” I corrected him. “I mean, give Leah something to drool over…that fits in a basket.”
“That’s why I called,” he whined. “She loves it all. Chocolate babkas, cinnamon raisin rugelach, blue and white cookies. Also, last year I broke her great-aunt’s menorah. I don’t think you make a basket that big.”
“First of all, we can do whatever you want, but why not let Leah make her own basket?
“She could do that?”
“Yes, George! Just tell her to follow our “6 Easy Steps to Create the Perfect DIY Basket.”
George realized he was onto something. While on the phone, he instructed me to put together a gift basket for his six-year-old nephew, his mother-in-law, and his boss. All customized, all do it yourself. George was very pleased with himself.
Now, if only there was a Do It Yourself Basket at Neiman Marcus…