From Sherry Jonas, Challah Connection Director of Customer Service
Last weekend I had the pleasure of attending the Winter Fancy Food Show in San Francisco, CA. There is a summer show, held here in New York which, from our global headquarters in Westport, CT, is an easy day trip. But San Francisco is a commitment. People might wonder why we bother going to the West coast when we see so many wonderful vendors in our own backyard here in NYC. We go because we are constantly seeking out new and exciting kosher products that meet our high standards – delicious, the best in their class, and certified kosher by an appropriate Vaad.
San Francisco was typically wintery – gray and damp. But inside the Moscone Center was a completely different story! Produced by the National Association for the Specialty Food Trade (NASFT) since 1955, the Fancy Food Shows are North America’s largest specialty food and beverage marketplace. The shows draw 1,300 – 2,500 exhibitors showcasing 250,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic, kosher and more. Eighty-one countries are represented by both the presenters and the 16,000 – 24,000 attendees who make their way (and their stomachs!) to these shows. I was thrilled to be one of them.
I went representing Challah Connection with some very specific goals in mind:
- Find Purim’s “Next Big Thing”!
- Find us delicious, exciting, ethnic AND kosher-certified foods.
Was I successful? Yes and no.
Our Purim gift baskets (shalach manot) will include some new and exciting confections and edibles – check out our website now for current offerings and in the coming weeks to see our new products. We are also working hard to bring you new and exciting reasons to celebrate – kosher breakfast baskets, healthy care packages, and new holiday goods. But one thing we are very excited about is new ethnic-centric baskets. We are pursuing kosher goods to offer you Indian, Italian, and Mediterranean gift baskets (to name but a few). Other items were harder to come by – not a lot of rabbis working in Japan & China, so not a lot of kosher Asian food products to choose from! But we’re working on it, so keep checking back!
Some of my new favorite finds? Creamy salmon pate from the Pacific Northwest, scrumptious stuffed grape leaves from the Mediterranean, soothing masala chai teas from northern California, succulent figs and dates from southern California, fluffy pancake mixes and right-from-the-tree maple syrup from New England, and delectable scones from the Midwest USA. My mouth is watering just thinking about all of the wonderful things we are currently sourcing for you!
Stick around! It pays to be a member of the Challah Connection family, where you’ll always eat well and send the best of the best – because we won’t settle for anything less!