Archive for May 7, 2012

Hats Off to Frieda

Do you know who is the visionary that brought exotic fruits to your supermarket shelves? Honestly, I had never thought about it, until today. Freida Caplan, who is 88 years old, started her business, Frieda’s Specialty Product,  50 years ago. The first female business owner at the Los Angeles Wholesale Produce Market, she made her mark for her interest in unusual fruits and veggies. Freida is most known for bringing Kiwifruit to the US but spaghetti squash and Asian pears are also tied to her legacy. I thank Frieda for her out-of-the box thinking as well as confidence that these products would appeal to us. Indeed they do!

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