Mishloach Manot: A Delicious Purim Mitzvah

JoinouremaillistMishloach manot, or shalach manot, means “sending portions” of food to friends, and it is one delicious Purim mitzvah. On Purim, which falls this year on Thursday, March 5, friends exchange gifts of ready-to-eat food and beverages, to enhance the joy of the holiday.

TB1PURLGChallah Connection will assemble and send your Purim baskets, so you can relax and enjoy the holiday fun. Your mishloach manot should include at least two ready-to-eat foods or beverages, but you can exceed your friends’ expectations with Purim Traditions in a Box: cookies, brownie, chocolates, nuts, grape juice — all kosher, of course — and a noisemaker, all packed in a festive, Purim-themed package.

Purim is all about fun, food, and drinking, along with a public reading of the Megillah (scroll) of Esther, the young Jewish woman who captured the heart of the King of Persia and saved her people from destruction. It’s a long story, and that gives the word “megillah” the connotation of unending tedium. In fact, Purim is anything but boring. It’s a crazy, fun day that even has its own cookie: hamentaschen (Yiddish for “Haman’s pockets”) are a fruit-filled pastry folded in a triangle. Fun fact: In Israel, they’re called “oznei Haman” or “Haman’s ears.” We hate Haman, but we love those pockets!

On Purim, children — and many adults — wear costumes, eat sweets and party their brains out. Give them some extra Purim fun from Challah Connection. This great package includes masks, games and noisemakers, so the little ones can enjoy the holiday spirit, plus a variety of fruit-filled hamentaschen for mishloach manot.

Another entertaining aspect of Purim: drinking! Adults are expected to get tipsy enough so they can’t tell the difference between Esther’s nobleMoradDuoLg cousin Mordechai and the villain Haman, whose name is blotted out by booing and noisemakers during the Megillah reading. Show off your deep understanding of Purim tradition by sending your friends two bottles of fine Israeli wine, along with a platter of hamentaschen.

A key Purim mitzvah (obligation) is giving gifts of food to the poor, so they can celebrate too. Challah Connection is your Purim partner. We will be donating challah and our delicious kosher baked goods to our local food bank for our local friends to share and enjoy.

So, nu? Order your goodies from Challah Connection already, and have a very happy Purim. Enjoy! It’s a mitzvah!

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