Seder in a Box—What’s Behind this Bestselling Passover Gift Basket

Seder In a Box Challah Connection

We have been selling our “Seder In a Box” Passover gift basket for over 10 years and every year it is one of our top sellers. What’s the concept behind it and how did this gift come to be?

We learned early on that our customers seek out Jewish holiday gifts to send to kids and grandkids far away to remind them that the holiday is here. Afterall, we don’t live in Israel where Jewish holidays are mainstream and for many Jewish-Americans, a reminder is the key to even the smallest holiday observance. In the same vein, how do you learn how to make a seder? Well, if you are from a family (like mine) who held seders at home, you may know some basics. But there are many (most?) people who have never been involved in creating a seder and there is so much to know. For starters: what goes on the seder plate? How do you lead a seder? What kind of wine to serve? What is the afikomen? What to serve for the “festive meal?” These are just a few of the questions that need to tackling when seder preparations.

Our Seder in a box is an attempt to provide the novice seder holder or holiday observer with the basics. Of course there is so much more to it, but we consider this gift to be the first step. Our thinking is: get the matzo, haroset, grape juice, macaroons, holiday candy and hagaddah in their hands and the rest will flow from there. And for people like us who learn through eating, Seder in a Box is a terrific teaching aid. Happy Passover!

-Jane Moritz, Chief Maven Officer, Challah Connection

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