Challah Against Hunger

Last week I went to a friend’s essay reading. My friend wrote about her hardscrabble childhood in Idaho. One of the images I couldn’t get out of my head (and written here with her permission):
“Hunger was always with my sister and me. We snuck into the neighbor’s shed and stole canned fruit. We carried it into the sagebrush and ate the sweet peaches and drank the juice. When we were very hungry, we stole dog food, too, and ate it.”

Now, I don’t about you, but my childhood was a little different than that. I always had plenty to eat. And here at Challah Connection I am surrounded by food. I’m constantly sampling new products, as well as sampling my own holiday cooking.

My friend’s essay reminded me that other people are not as fortunate as I am, and my company has made a big commitment to donating unused food to our local food pantry, as well as monetary donations to Jewish charities.

And my friend’s experience is not unusual. I was shocked to open up Tuesday’s New York Times and read the headline, “49 Million Americans Report a Lack of Food.” From the article: “The number of Americans who lived in households that lacked consistent access to adequate food soared last year to 49 million, the highest since the government began tracking what it calls “food insecurity” 14 years ago,” the Department of Agriculture reported Monday.

49 mIllion!? I was shocked to see that number. It’s outrageous in a country as wealthy as ours, where 10-year-olds carry cell phones and 18-year-olds drive BMWs.

I know what you’re thinking. It’s a terrible problem, so huge that nothing can possibly be done about it. But I’ve decided to act, to make a difference, and I’m inviting you to join me.

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For every challah you order, we’ll match it. We will send it to our homeless shelter. Or, if you prefer, we will include it in your shipment, for you to deliver to a food shelter of your choice.  To participate in this offer, be sure to add the code HUNGER at checkout.  Our pledge will continue until December 4.

I know we can make a difference, one loaf at a time.

Best,

Jane

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Our Apple Cake Featured in New York Times

Apple Cake Featured in New York Times

A couple of weeks before Rosh Hashana, we got a call from Florence Fabricant of the New York Times. She was interested in our apple cake for her column in the Dining In section of the Times. She asked if we could please send her one. “Of course, how many would you like?” was my response. Freshly baked and wrapped, the cake was whisked off by Fedex to arrive at her home the next morning. Needless to say, we were thrilled when she called a few days later to inform us that the cake would indeed be featured in the paper on September 15. It was a very exciting–and busy–time, indeed. After hundreds of  apple cakes baked, wrapped and shipped, we were finally able to relax and enjoy the holiday! Thanks to all who read the article and purchased the cake.

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